In a major publicity stroke, Rotary in general, and the activities of five New Hampshire "Lake Region" clubs received significant exposure in the area's popular entertainment and event guide, The Laker (photo, above).
 
The well-researched 1,500-word article mentioned the names and the meeting times and locations of the Laconia, Guilford, Meredith, Ossipiee Valley, and Wolfeboro clubs. For each it went on to include short descriptions of the five clubs' projects and service activities.
 
Drawing from not only from locally-gathered facts, the writer, Barbara Neville Wilson, drew not only from these clubs' and the District's web sites, but also from Rotary International.
 
Why shouldn't other District 7870 clubs, or groups of clubs, use this model to gain important PR leverage in their own? A medium (like The Laker), a writer (who could be a local reporter or a club member) -- add a little time to pull together facts that would interest a Rotary-unaware community, and bingo! A leap forward in our clubs' connection to their communities!
 
Club PR chairs, give it a try!